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Piramal : Illustrations for Company Culture campaign
For Piramal Finance, a series of office space illustrations were designed to reflect the company's core cultural values, emphasizing trust, innovation, and community. The artwork intricately weaves these values into vibrant scenes featuring characters dressed in traditional Indian attire, embodying the essence of the culture and heritage. Each illustration serves as a visual representation of how these values guide the company in its mission to empower and support its clients.
The characters, depicted in various professional and collaborative settings, are adorned in sarees, kurta-pajamas, and other traditional garments, bringing a sense of authenticity and pride to the workspace. These visual narratives not only celebrate the cultural diversity within the organization but also create an inspiring atmosphere that resonates with employees and visitors alike, reinforcing Piramal Finance's commitment to fostering a value-driven, inclusive work environment.
To support their campaign, I also created, Emailers, LinkedIn creatives and stickers. The result is a series of designs that not only enhance the office environment but also foster a deeper connection to the company's cultural values among employees.
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