Mumbai Foodie - Lead Design
Brand Identity, Brand guide, Social Media Design & strategy and In house Designs
As a Lead Designer at Mumbai Foodie, my goal was simple: to give the brand a fresh, clean look that truly spoke to its food-loving audience. I curated a vibrant color palette and typography that felt bold and inviting, crafting a brand guide to ensure every visual was consistent and purposeful.
Brand Guide
From reels with clear, typographic messaging to posts that audiences could bookmark and revisit, every element was designed to feel approachable and helpful. To bring the vision to life, I collaborated closely with the team, creating cohesive editing guidelines for video editors to ensure seamless storytelling. It was a unique challenge stepping into a role that had never existed before, but I leaned into it, refining not just the visuals but the processes that shaped them.
To bring the vision to life, I collaborated closely with the team, creating cohesive editing guidelines for video editors to ensure seamless storytelling. It was a unique challenge stepping into a role that had never existed before, but I leaned into it, refining not just the visuals but the processes that shaped them.
I also got the opportunity to directly design visuals for marquee clients and events, including Jio World Drive, Indian Cocktail Week, Christmas Wonderland, and Mumbai Coffee Festival.
Looking back, I’m incredibly proud of what we achieved together. The designs didn’t just elevate Mumbai Foodie’s identity—they played a part in helping the brand connect deeply with its audience and surpass 1 million followers. It’s a reminder of how thoughtful, well-executed design can spark meaningful growth and leave a lasting impact.